“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Digital marketing is a term to describe marketing of products or services using digital technologies, which includes internet, mobile and email. Digital marketing activities include display marketing, search engine optimisation, paid search advertising, content marketing, e-commerce, […]

Digital Marketing – PPC

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer   Social media marketing is something everyone talks about but not many know what to do with. Brands try to engage with customers […]

Social Media Marketing

“SEO is not something you do anymore. It’s what happens when you do everything else right.” — Chad Pollitt In a third part of our Marketing Tools series, we will exclusively cover SEO tools. There is a lot of said and written about SEO and yet it is still some sort of […]

SEO Tools

In a second part of our marketing toolkit review we will cover lead generation, infographics, social media management and PR channels. Lead generation Let’s start with the basics. The Lead is a person or a company that is in some way interested in your product or service. To generate the […]

Marketing Tool-Kit Part 2

Marketing Tools
“Man is a tool using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle Starting your marketing journey is not going to be easy. Many startups and small companies don’t survive beyond year two. You will need all the help possible and this list of tools might […]

Marketing Tool-Kit Part 1

Email marketing
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin Email marketing is a direct marketing message sent by electronic means. It can be a transaction confirmation, promotion, business request or solicitation of sale. It is a great tool that marketers use to build loyalty and […]

Email Marketing Basics

Market Research
“Marketing Research – the function that links the consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems, to generate, refine and evaluate marketing actions, to monitor marketing performance and to improve understanding of the marketing process.” This is a […]

Marketing research

Email marketing 5
Tell me and I will forget, show me and I may remember, involve me and I will understand ~ Confucius If you think email marketing is dead, think again. It is not if but how you should ask. As any business, you need to keep your customers interested and engaged […]

Email Marketing Software

Planning Models
Everything should be made as simple as possible, but not simpler. – Albert Einstein Marketing plan is crucial for implementation, right execution, analysis and control of your strategy or campaign. There are many marketing planning models that can help and plenty that are can only confuse. Here you can find a […]

Top 6 Plannning Models

Marketing Plan
“A year from now, you’ll wish you had started today.” – Karen Lamb Every business, small or large at one point would need a marketing plan. It can stay in your head (I know what I need to do and how) but we would strongly advise that you write it […]

Your Marketing Plan

Marketing dictionary
“If you can’t explain it to a 6-year old, you don’t know it yourself.” – Albert Einstein Below you can find explanation to common marketing terms, mainly used within marketing plans and strategy. There are a lot of terms just to confuse you and will not help you to understand […]

Marketing Jargon Buster