Email Marketing Software 5


Tell me and I will forget, show me and I may remember, involve me and I will understand ~ Confucius

If you think email marketing is dead, think again. It is not if but how you should ask. As any business, you need to keep your customers interested and engaged with your brand. It is a lot cheaper to retain them than to acquire new ones. Email should play one of the most important roles in your digital strategy.

To help you kick off your email strategy, here is a quick analysis of available off the shelf solutions for your email campaigns.

I split them into two groups. First is a list of small business solutions, where there is no or very little integration, are relatively cheap and simple to run. Second, are the corporate solutions, which have extensive features and options but also more expensive.

Small Business Solutions

Most small business solutions would have a low entry cost, have easy costing plans, no integration and would have image storing (no need for ftp). However they would have limited capabilities, limited number of templates and simple reporting.

Mailing Manager – recommended

Mailing Manager is less known UK company but have a lot of good features, is easy to understand and is targeting small and medium business. There is always someone on the other side on chat f you need help and rather nice resource section. Features include:

  • Free basic account
  • Cloud based
  • Lead management,
  • CSV upload,
  • Custom opt-in forms,
  • Double opt-in,
  • Thank you email,
  • Custom fields,
  • List segmentation,
  • WYSIWYG editor,
  • Various inbox preview,
  • Email scheduling,
  • Behavioural targeting,
  • Automation and triggers
  • Own IP available
  • Managed service available

MailChimp – recommended

One of the most popular email software out there. Is easy and used by over 9 million people. There are video tutorials available within their knowledge base and step by step help when you sign up.

  • Free basic account
  • Drag and drop design
  • Templates available
  • Marketing automation (triggered emails)
  • Advanced analytics
  • Mobile apps to get you working on the go
  • Easy integration with other apps and services (WordPress, Twitter, Magento, Shopify, SalesForce)
  • API available
  • Geo-location
  • Delivery by time zone
  • A/B testing
  • Subscriber profile

Email Bluster

  • Pay as you go pricing
  • Cloud based (no downloads or installs)
  • Easy to use
  • Social media integrations
  • Drag and drop design
  • Unlimited contacts
  • Dedupe (automatic de-duplication of contacts)
  • Unsubscribe management
  • Simple tracking
  • Schedule sends
  • Responsive design (will show right on every device)
  • WordPress plugin
  • Open source API
  • Geo-location
  • Spam score
  • Managed service available

Constant Contact

  • Free 60 days trial, prices from £15 per month
  • Drag and drop editing,
  • Social media integration,
  • Real time reporting,
  • Mobile-friendly templates,
  • Image storing,
  • Survey
  • Managed service available


  • Made for small businesses
  • Free 30 day trial, prices from £9.05
  • Templates
  • List management
  • Personal coaching
  • Automated responses
  • Spamcheck
  • Reporting
  • Social media integration
  • Technical support


  • Prices from $49 per month
  • Easy to set up automation
  • Unlimited groups and segments
  • Dynamic content for personalisation of emails
  • Customisable templates
  • Mobile responsive design
  • Advanced reporting
  • Mobile app to get you going
  • Integration with Shopify, SalesForce, Eventbrite and others


Corporate Solutions.

The software will have enhanced platform capabilities, mostly drag-and-drop content creation, real time tracking, dynamic and responsive content, possibility to add customised landing pages, automated/triggered enhanced campaigns, A-B testing, various inbox preview, personalised offers and extended analytics. However, they will also require a significant traction to your website, will need significant integration to your system and will be the most costly option.

ExactTarget (SalesForce company)

  • Drag and drop content,
  • Smart targeting,
  • Real time tracking,
  • Automated marketing,
  • Extended platform – email, ads, data analytics, mobile, social, automation, web


  • Drag and drop editor,
  • Viral capabilities,
  • Triggered campaigns,
  • Gather data from Facebook,
  • Responsive design,
  • Personalised offers (dynamic content),
  • A-B testing
  • Automatic email optimisation,
  • Various inbox preview,
  • ‘Email preference’ centre – opt-in,
  • Services include: consultancy, creative, data, training,
  • Platform include: email, SMS, social media, marketing automation (real time interaction), insight (geo-location, heatmap), connectors (web analytics, surveys, data/CRM systems


  • Dynamic email display,
  • integrated landing pages,
  • High deliverability
  • Life-cycle management
  • Easy email build
  • Geo-targeting
  • Personalisation
  • Contextualisation
  • Predictive marketing


  • Free 30 days trial (pricing on request only)
  • Very advanced marketing automation
  • Drag and drop segments
  • Set up life-cycle campaigns with Program Builder
  • Emails optimised for every device
  • Relatively easy integration
  • Import data
  • Drag and drop design
  • Extensive reporting
  • 24/7 support


  • Dynamic content
  • Link tracking
  • Campaign automation
  • Advanced segmentation
  • Multi-channel messaging
  • Web forms and landing pages
  • Transactional email and messaging
  • Integrations with third party apps
  • A/B testing
  • Publish to social
  • Send-time optimisation
  • SMS



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5 thoughts on “Email Marketing Software

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    I don’t know whether it’s just me or if perhaps everybody else experiencing problems with your
    blog. It appears as if some of the text on your content are running off the screen. Can somebody else please provide feedback and let me know if this
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    • GC Post author

      I have checked the compatibility and it should work with most of the latest browsers. If I could suggest you upgrade your browser to the latest version and check again (I would recommend latest Chrome v.47).

      If you still have problems to view the pages please email us, alongside with the details of your operating system and browser version and I will do my best to get it sorted.

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    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home a bit, but instead of that, this is magnificent blog.
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    Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.

    I think that you can do with some pics to drive the message home a bit,
    but other than that, this is wonderful blog. A fantastic read.
    I’ll certainly be back.