SEO Tools 1


“SEO is not something you do anymore. It’s what happens when you do everything else right.” — Chad Pollitt

In a third part of our Marketing Tools series, we will exclusively cover SEO tools.

There is a lot of said and written about SEO and yet it is still some sort of a black magic for most. According to Wikipedia Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Since there are hundreds websites offering free and paid SEO tools to help you get to the top of the search results, I have combined a not-so-comprehensive list that will get you on the track but will not overwhelm.

Tool suite – all-in-one SEO tools

  • Moz tools – really great comprehensive set of paid and free tools, also a blog to teach you what to do and how
  • Web CEO – site audit, link analysis, social metrics, marketing analysis, competitor analysis; free for basic tools and up to three projects
  • Ahrefs – track your backlinks, keywords, brand mentions and competitors; tools include: site explorer, position tracker, crawl report and alerts, free trail available
  • Majestic – link intelligence tools, including site explorer, search explorer, webmaster tools, keyword checker, backlink history, Clique Hunter, compare tool and reporting

Other tools


  • Google Analytics – all your on-site analytics, visitors, pages visited, referrals
  • Google Search Console (previously Google Webmaster Tools) – connect to your Analytics account to get a search terms for your organic visits, geolocation, and best performing landing page

Spider Tools

  • Screaming Frog – this SEO spider tool is more for the experienced ones. It is a small programme you can install locally on your computer, which crawls websites’ links, images, CSS, script and apps from an SEO perspective

Keywords planner and analyser

  • Google Keyword Planner (part of AdWords) – probably the most popular keyword search tools but with its own limitations
  • SECockpit – find new profitable keywords with this keyword analyser
  • SeedKeywords – an interesting tool that helps you develop new set of keywords with the help of your friends. Simple ask your friends for keywords they would use to solve a search scenario.

Rank Tracking

  • AuthorityLabs – ideal for people who wants to track their rank daily. There are also free tools available
  • WooRank – will help you to analyse your website and identify opportunities to improve. WooRank offers website analysis, downloadable reports, competitor analysis, and marketing checklist

Content Analysis

  • BuzzSumo – shows most shared content on particular topic. Analyse what content performs best for any topic or company. Find influencers, trends and set alerts
  • QuickSprout – helps you generate more traffic and better content for your website

Link Building

  • BuzzStream – helps your to research influencers, manage relationships and create personalised and efficient outreach strategy
  • AuthoritySpy – a powerful tool for finding and analysing influencers and blogs on the web

 If you need help to plan your SEO strategy, book your free 30 minute assessment. We’re here to help you in your journey.


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