“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Digital marketing is a term to describe marketing of products or services using digital technologies, which includes internet, mobile and email. Digital marketing activities include display marketing, search engine optimisation, paid search advertising, content marketing, e-commerce, […]

Digital Marketing – PPC

“SEO is not something you do anymore. It’s what happens when you do everything else right.” — Chad Pollitt In a third part of our Marketing Tools series, we will exclusively cover SEO tools. There is a lot of said and written about SEO and yet it is still some sort of […]

SEO Tools

In a second part of our marketing toolkit review we will cover lead generation, infographics, social media management and PR channels. Lead generation Let’s start with the basics. The Lead is a person or a company that is in some way interested in your product or service. To generate the […]

Marketing Tool-Kit Part 2

Marketing Tools
“Man is a tool using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle Starting your marketing journey is not going to be easy. Many startups and small companies don’t survive beyond year two. You will need all the help possible and this list of tools might […]

Marketing Tool-Kit Part 1