planning


In a second part of our marketing toolkit review we will cover lead generation, infographics, social media management and PR channels. Lead generation Let’s start with the basics. The Lead is a person or a company that is in some way interested in your product or service. To generate the […]

Marketing Tool-Kit Part 2


Marketing Tools
“Man is a tool using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle Starting your marketing journey is not going to be easy. Many startups and small companies don’t survive beyond year two. You will need all the help possible and this list of tools might […]

Marketing Tool-Kit Part 1


Email marketing
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin Email marketing is a direct marketing message sent by electronic means. It can be a transaction confirmation, promotion, business request or solicitation of sale. It is a great tool that marketers use to build loyalty and […]

Email Marketing Basics



Market Research
“Marketing Research – the function that links the consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems, to generate, refine and evaluate marketing actions, to monitor marketing performance and to improve understanding of the marketing process.” This is a […]

Marketing research



Planning Models
Everything should be made as simple as possible, but not simpler. – Albert Einstein Marketing plan is crucial for implementation, right execution, analysis and control of your strategy or campaign. There are many marketing planning models that can help and plenty that are can only confuse. Here you can find a […]

Top 6 Plannning Models



Marketing Plan
“A year from now, you’ll wish you had started today.” – Karen Lamb Every business, small or large at one point would need a marketing plan. It can stay in your head (I know what I need to do and how) but we would strongly advise that you write it […]

Your Marketing Plan