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Marketing research

“Marketing Research – the function that links the consumer, customer and public to the marketer through the information that is used to identify and define marketing opportunities and problems, to generate, refine and evaluate marketing actions,… Read More »Marketing research

Top 6 Planning Models

“Everything should be made as simple as possible, but not simpler.” – Albert Einstein A marketing plan is crucial for implementation, right execution, analysis and control of your strategy or campaign. Many marketing planning models… Read More »Top 6 Planning Models

Jargon Buster

“If you can’t explain it to a 6-year old, you don’t know it yourself.” – Albert Einstein Below you can find an explanation to common marketing terms, mainly used within marketing plans and strategy. There… Read More »Jargon Buster